Saturday, April 25, 2009

The US Auto Manufacturers

Do we cry for GM and Chrysler?  I think not.  During the recent sales boom of cars these manufacturers never learned their lesson.  They didn't invest in the automobile, they ignored the people so they could make trucks.  This allowed Honda, Toyota, Hyundai and BMW to make significant headway into the US market, more so it allowed these car makers to build factories and build a work force.

What did GM, Chrysler and Ford do wrong- they avoided making cars that we wanted to drive.  The Taurus was the only success and that was due to the leasing market.  It wasn't a reliable, well built and enduring vehicle.  We failed to continue to support the consumer that supported the Mustang which had millions in sales.  Design and quality eluded the US car makers in the mid 70-s to the present.

The other problem is money management.  None of these companies should have had a cash flow problem like they have presently.  It is a lack of budgeting the coincided with poor manufacturing.

Shame on them and shame on us.  Neither party has done what is right.

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